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Evidence-Based Practice

Marketing Evidence-Based Practice: What a CROC™!

Alice R. Boyington
Sheila M. Ferrall
Terry Sylvanus
CJON 2010, 14(5), 653-655 DOI: 10.1188/10.CJON.653-655

Nurses should be engaged in evidence-based practice (EBP) to ensure that nursing care is efficient and effective. This article describes one cancer center's use of the Marketing Mix framework to educate staff nurses with the CROC™: Clinging Rigidly to Outdated Care campaign. As a result of the campaign, five EBP projects have been initiated in the cancer center.

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